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I worked via an agency with this global haircare brand as editor of their print magazine for four years, shaping editorial ideas around key commercial objectives and their longstanding relationships with London Fashion Week and partners L’Oréal and Wella. This took the form of print and digital editorial, show reports, advertorials, film scripts and social posts. As editor I managed a core editorial team, commissions, stakeholder sign-off, budgets and the repro process. I also oversaw an entire redesign of the print publication and the launch of the digital magazine, which I also edited.

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